Gary Bertwistle - Founder, Blue Moon Creative
The Keys to Creativity - Generating better ideas and more of them
CREATIVE THINKING - THE DISCIPLINE AND ART BEHIND EXCITING INNOVATIVE BUSINESS IDEAS
In today's highly competitive markets, the companies that succeed are those that are able to challenge their own way of conducting business, their own products or services, and come up with better solutions in a bid to constantly be the best in the market. In many cases what will separate you from your competition will be your people, and their IDEAS! Creativity is the currency of the future.
Gary Bertwistle, Australia's foremost creative thinker, will introduce the discipline and art of creative thinking in a lively interactive session that will have you thinking differently. You will learn simple and essential tools to enhance your creative thought processes which, used on a regular basis, can make a significant difference to you and your business. You will realise that you are creative, and that your great ideas are waiting to be unlocked! Learn to remove the barriers that prevent us from being creative and learn what can be done to inspire new thinking and the creation of innovative ideas.
In 1997, Gary studied creative problem solving in New York and established Blue Moon Creative to communicate the vast opportunities that exist in our creative minds to organisations and individuals. Gary works with clients such as Sony, Pepsi, MTV, Kellogg's, Nestle, Nokia, American Express, Optus, eBay, Coles Myer and Unilever.